Microsoft’s Windows 10 platform was essentially the second coming of a higher power for those, like me, who were devastated by Windows 8/8.1’s slow speed and disenchanting UI. Windows 10 brought back everything we loved from Windows 7 and mixed it beautifully with what we admired from Windows 8, though, admittedly small in number. So yes, regarding PC’s, Windows 10 is a massive success. Windows 10 mobile, however, is a slightly different story.
It’s no secret that Windows mobile has been struggling to get a strong foothold in the market. Currently only holding around 5.8% of the market. Saying that consumers don’t want windows on a phone would be, rather inaccurate. In fact, a 2007 headline from Gartner.com reads Windows Mobile Devices Drove Worldwide PDA Market to 40 Percent Growth in First Quarter of 2007.
The real issue came with timing. Microsoft entered the scene when it was already clearly dominated by Android and iOS. It’s rather impressive it has any notable market share. But Microsoft doesn’t give up. And just recently it pulled another card out of its billion-dollar sleeve. Windows 10 for mobile. The update, though coming to a somewhat small number of windows devices, almost completely revamps every aspect of the design. Even with the release only coming to a very small number of devices, the new OS now operates on 14% of all Windows devices. Up from 11.9 percent last month. Showing very openly that people LIKE the new changes.
This change could be the bullet that finally penetrates into the Android and iOS customer base. However, there in my own experience with the platform on the Lumia 535, the Achilles heel of Windows mobile is by far its lack of third party apps. The essentials for me, Google Drive, Snapchat, a current version of Instagram, were all straight up missing from the windows store. After a week I returned the Lumia on Amazon and made the switch back to my LG G2. If Microsoft really wants to sink their teeth into mobile, they’re going to have to coerce developers into believing that their apps will be successful in their store.