So have you been hankering for a new phone? Perhaps Android is your flavour of mobile computing poison. I’m not saying there’s not much choice in the Australian market, but there really isn’t all that much choice. Aside from the usual suspects (some of which have suspect products), the Android market isn’t small player friendly in Australia. However, one upstart, by the name of OnePlus, will be launching its phones into the Australian market. Will it work? It’ll be an interesting answer.
OnePlus is an interesting Android phone maker. It makes high quality, high specification devices and sells them for a fraction of the price of its major competitors. For consumers, this is great. Competition is a good impetus for innovation, though the smartphone market could be said to be stagnating. All the easy gains in terms of technology seems to have been done and dusted some years ago.
OnePlus told Gizmodo Australia that: “Since the beginning of our company, we have seen a lot of interest in OnePlus in Australia. It has been a long-time goal of ours to bring OnePlus to our Australian fans. Therefore, we are excited to announce that we will be bringing the OnePlus 5 to Australia through a soft launch program later this month.”
The OnePlus 5, which has just been recently launched, is essentially a flagship phone with dual camera, fingerprint readers and top of the line internal hardware. It also features beautiful industrial design that only Samsung and Apple are able to match. Yet, OnePlus is still able to sell the phone for less than US$500, and going by that kind of price, we’re looking at AU$750 for a top range phone. Compare that to the ridiculous prices for unlocked Samsung Galaxy S8s you see out there.
The soft launch is a trial run for sales into Australia, says the company’s founder Carl Pei. The objective of the launch is to test out the company’s supply chain and shipping processes. OnePlus will also be holding events in Melbourne and Sydney for its fans. These events will be used to get user feedback on the soft launch later this month.